Focus on Promotion: Statistics, Strategies, and Sales by Martha Reed

bookbrowsing

Thank you, PJ, for inviting me to guest post on Bookbrowsing. I’ve been so focused on promotion that I haven’t taken the time to analyze my sales. The data I uncovered for this blog has been tremendously insightful. I’ll use it to shape my marketing efforts going forward.

In February of 2017, I published NO REST FOR THE WICKED, Book Three in my Nantucket Mystery series through my Indie imprint, Buccaneer. From the get-go, I’ve tracked the sales results of my promotional efforts to see what worked best. Here is the analysis of those stats.

Baseline Availability

I used Amazon’s CreateSpace to publish NO REST as a trade paperback, and as a Kindle (.mobi) edition. I did not opt for the Kindle Select program, because I wanted my distribution to be as broad as possible.

I used Smashwords to create the other retailer e-book files I needed (.ePub for Apple…

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