Here’s a very short book quiz:
- In which country is 10% of the population a published author?
- In which country did 4 million adults not read a single book for enjoyment in 2013?
- And in which of the two above did more than half the country’s population read at least eight books a year, with the most popular Christmas present a book?
The good news, on behalf of the British book trade, readers, non readers, children, adults, English speakers and others, Christmas celebrants and those with other faiths or none, is that the Jolabokaflod Book Campaign aims to learn from Iceland, represented by numbers 1 and 3 with the UK in between. The campaign says: Essentially, we want to inspire people to discover – and rediscover – a love of reading for pleasure.
Last night it was my pleasure to attend their gala party at the Café Royal. First, I learned how to pronounce Jol – a – bok –…
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